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Case Study · Promotional Merchandise

Get Branded

We structured Get Branded’s large merchandise catalogue into intent-led Search with quote tracking — driving qualified B2B quote requests across the range.

Promotional Merchandise Custom branded products Australia
2.7x
More quote requests
34%
Lower cost per quote
2.1x
More repeat accounts
About the Client

Who Get Branded Are

Get Branded supplies custom branded products across a wide catalogue. The goal was to surface the right products for the right searches and grow qualified quote requests.

Sector
Promotional Merchandise
Services
Custom branded products
Region
Australia
Goal
B2B quote requests
The Problem

Scale without structure

Get Branded’s wide merchandise range meant the right products rarely matched buyer searches.

A large catalogue lacked campaign structure.

Quote requests weren’t tracked to orders.

Broad terms brought low-value enquiries.

Approach

Catalogue-structured B2B Search

Structured the range into focused campaigns.

Built Search around high-intent B2B terms.

Added quote and call tracking.

Optimised to qualified B2B enquiries.

Structuring the catalogue grew qualified quote requests across the range.

Results

More qualified quote requests

Conversions here are B2B quote requests and bookings — lower in volume but high in value — so each one is a real sales enquiry, not just a click.

More quote requests2.7x
2054
Lower cost per quote−34%
€85€56
More repeat accounts2.1x
2042
BeforeGoogle Ads · prior period
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AfterGoogle Ads · with DIGITAL HQ
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