Content that answers what people search — and reads like it

Content written for algorithms reads like content written for algorithms. We write for people and optimize after.

Talk About Content

Tell us your industry and we'll propose an editorial plan.

Search intent

Is the searcher trying to learn, compare, or buy? That changes the piece completely.

Service pages

The ones that convert most, and the ones most sites never bother writing.

Auditing what you have

Often the best new article is an update to an old one.

No cannibalization

Two pieces about the same topic compete with each other. We consolidate.

Voice of the customer

We use the words customers actually type in forms and paid search.

Refresh cycle

Content ages and loses rankings. We review what's worth keeping alive.